Clients : CavinKare
Brand :Fairever Natural
Category : FMCG (SkinCare)
Objective: To emphasise on the core benefit of the brand through its ingredients - saffron & milk.
Challenge: Fairever Fairness which is a no 2. Brand in the category, is slowly losing its unique positioning platform & its promise to its consumers of delivering superior fairness through its core ingredients.
Result: Strong imagery of the brand & a promising statement of superior fairness & natural ingredients through the visuals & overall pack design. |
