Clients : General Mills 
Brand : Diptrix
Category : FMCG (Snacks & Confectioneries)
Objective: To introduce Trix in an exciting product format favoured by children.
Challenge: To design a unique and lovable brand offering, that is always exciting for its difficult-to-keep-engaged target audience - Children!
Result: The engaging format of cookies 'n' crème was captured on the pack with 5 exciting cream flavours! The colourful palette and the indulging cream shot with the 'Trix rabbit' mascot added life to the otherwise simple pack. The sachet format further aided awareness and visibility in retail. |
