Clients : General Mills 
Brand :Pillsbury Chakki Fresh Atta
Category : FMCG ( Atta)
Objective: To revitalize Pillsbury Chakki Fresh Atta on the new platform of 100%
Whole Grain benefit.
Challenge: Our associations with Chakki Fresh Atta brand since it last relaunch
Helped us to understand the brand and its postion very closely. Having established itself as a heart friendly brand, the challenge was to grow out of it as a brand that offered a whole lot of benefits through its 100% whole wheat PRODUCT.
Result: We revamped the packaging in a manner that conveyed the order of Benefits which stemmed from the Whole Grain concept, upfront in an effortless manner. The Colors were relooked at, so as to enliven the golden fields e as well as Enhancing the overall shelf throw of the pack. |
