Clients : Heinz 
Brand : Nycil
Category : FMCG ( Personal Care)
Objective: To redesign the packaging of Nycil and create a new design for Cool Herbal as a sub brand.
Challenge: Nycil is a Personal Care Product and its usage is mostly around summer time. In the recent past a lot of new Personal Care Product brands have been introduced and the exisiting ones had undergone a change. Hence Nycil was seen as outdated and lacked the appeal vis a vis competition. Its promise was percieved as weaker than competition.
Result: We revamped the packaging of Nycil based on the concept inspired by its USP of Soothing Protection. It was about welcoming summer and not getting afraid of it. Parallely the Cool Herbal was introduced which competes Nycil with other cooling PHP with a younger and livelier appeal. |
