Clients : Hershey's 
Brand : MilkMix
Category : Food & Beverages
Objective: Redesign Hershey’s Syrup Label to establish a premium chocolate indulgence appeal to the upper middle class moms who knows exactly how to delight their family .
Challenge: To design a label which connotes the pure chocolate pleasure through it's colors and graphics. The total look and feel of the pack should reflect a rich and premium indulgence, thus creating a close consumer connect through its visuals.
Result: A strong visual imagery was developed, by using human element to establish a emotional connect with the brand and it proposition of chocolate taste.
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