After many many years since inception, Yellow was reborn in 2008. The years behind were a testimony of our position in the present, and the present was a  milestone for the future. We embarked on a journey called "I Yellow" to identify our position in the future and provide a window for the stakeholders to empower us.

"I Yellow" is the amalgamation of 12 distinct powers which we identified as our fuel to reach our destination. Each power is translated as something ownable for each individual in Yellow.
We have each of them dedicated to each month of the year which motivates and enables us to be better everyday.

It is the circle of life in Yellow!