Clients : ITC Limited 
Brand : Bennevita
Category : FMCG ( Foods)
Objective: To launch a food brand in the wellness category with raw pasta to begin with.
Challenge: To create a position for the brand in the niche segment of wellness foods dominated by international brands.
Result: We coined a brandname, BENNEVITA that best desribes the brand essence of good life . The Pack Format was designed such that it eastablished connect with
the consumers graphically as well as at reallity level through an interesting product window.
|
