lients : ITC Limited 
Brand : Bingo
Category : FMCG ( Foods)
Objective: To Launch a snack food brand with varied offering in terms of product & flavour in the salty snacks category.
Challenge: To create a niche positioning in the snacks category which is already saturated with big and small players.
Result: we developed a brand identity that evoked the essence of it being a young brand full of suprising flavour offerings. we focussed on creating packaging that further built on the flavour offering which was identifed as the unique positioning for the brand. |
