Clients : Jyothy Laboratories 
Brand : Jeeva Naturals
Category : FMCG (Personal Care)
Objective: To spread the essence of Ayurveda in a natural, soft and gentle skin soap.
Challenge: To cater to every skin type, consumer profile & spread the goodness of natural ingredients in 4 variant concoctions of Jasmine, Kalabham, Turmeric & Milk proteins
Result: A strong visual architecture for the range of Jeeva Naturals that is differentiated and lends style to the brand. Its visibility amongst competition is its strong point and the benefits of each ingredient is very apparent. The softness of the design supports the ayurvedic platform of the product. |
