Clients : McCain 
Brand :Appetiser
Category : FMCG
Objective: To create a market for ready to eat gourmet appetizers targeted at the niche audience. Therefore create premium packaging highlighting the uniqueness of the ingredientss
Challenge:To design packaging that will highlight the uniqueness of each product and bring out the premium and gourmet appeal. Each of the product to standout from each other yet to be identified as a range.
Result: A packaging with a premium look and feel with a strong gourmet appeal. The colour coding for each pack helped the consumer to distinguish between each product in the range. |
