Clients :Parle Products 
Brand : 2 in 1 Eclairs
Category : FMCG (Confectioneries)
Objective: To develop branding and design for 2-in-1 eclairs that would have the dual indulgence of both chocolate and milk cream.
Challenge: A small wrapper size, with minimal space to design pitched against an already strong brand from competition. To be differentiated and more likeable by the consumers.
Result: New Clutter-breaking colours for 2 - in-1 eclairs making the brand stand strong vis a vis competition. A Classic appeal for the eclairs through motifs around the edges was a sure shot winner. |
