Clients : Reckitt Benckiser 
Brand : Colin
Category : FMCG ( Household Care)
Objective: To relaunch the pioneer brand in its category.
Challenge: The Brand being the pioneer in the category , had a lot of value attached to it.
The graphics, though fuddy duddy, had been ingrained in the consumers mind, the challenge was to refresh the brand image completely.
Result: We relooked at the branding unit first, made it more fresh and vibrant. The visuals were further enhanced to match the contemporary
lifestyle of consumers today.
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