Clients : Shalimar Paints 
Brand : Shalimar Paints
Category : Industrial (Decorative)
Objective: To revitalize the imagery of Shalimar Paints and make it contemporary in order to compete with other players.
Challenge: Shalimar Paints was percieved as low value with a poor salience. Though the offering was at par with other top players, it was not considered as a premium brand.
Result: The brand imagery was enhanced to a premium look with a strong visual style that connotes lifestyle and sense of appeal.
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