Clients : Zydus Cadila 
Brand : D'lite
Category : FMCG (Beverage)
Objective: To re-design the packaging and highlight the fact that its a fizzy drink which is 99% calorie free and can be consumed by everyone
Challenge: To re- design the packaging in a manner that appeals to the youth while being light and healthy. A brand visual architecture that binds all the flavours together.
Result: Attractive packaging design that appealed to the youth making them feel positive about the drink.
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